What is Social Media?

Understanding the existing Social Media paradigms & psychology How social

media marketing is different than others

Forms of Internet marketing

Facebook marketing

Understanding Facebook marketing Practical session 1

Creating Facebook page Uploading contacts for invitation Exercise on fan page

wall posting

Increasing fans on fan page

How to do marketing on fan page (with examples) Fan engagement

Important apps to do fan page marketing Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising Understanding Facebook best practices

Understanding edge rank and art of engagement Practical Session 2

Creating Facebook advertising campaign Targeting in ad campaign

Payment module- CPC vs CPM vs CPA Setting up conversion tracking

Using power editor tool for adv.

Advanced Facebook advertising using tools like Qwaya

Linkedin Marketing

What is LinkedIn?

Understanding LinkedIn

Company profile vs Individual profiles Understanding Linkedin groups

How to do marketing on LinkedIn groups Linkedin advertising & it’s best

practices Increasing ROI from LinkedIn ads Linkedin publishing

Company pages

Adv on linkedIn

Display vs text

Twitter Marketing

Understanding Twitter

Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

How to do marketing on Twitter

Black hat techniques of twitter marketing

Advertising on Twitter

Creating campaigns

Types of ads

Tools for twitter marketing

Twitter Advertising

Twitter Cards

Video Marketing

Understanding Video Campaign

Creating 1st Video Campaign

Importance of video marketing

Benefits of video marketing

Uploading videos on video marketing websites Using youtube for business

Developing youtube video marketing Strategy Bringing visitors from youtube

videos to your website Creating Video ADgroups

Targeting Options

Understanding Bid Strategy