Social media marketing Training in Bangalore
SOCIAL MEDIA MARKETING COURSE CONTENT
What is Social Media?
Understanding the existing Social Media paradigms & psychology How social
media marketing is different than others
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing Practical session 1
Creating Facebook page Uploading contacts for invitation Exercise on fan page
wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples) Fan engagement
Important apps to do fan page marketing Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising Understanding Facebook best practices
Understanding edge rank and art of engagement Practical Session 2
Creating Facebook advertising campaign Targeting in ad campaign
Payment module- CPC vs CPM vs CPA Setting up conversion tracking
Using power editor tool for adv.
Advanced Facebook advertising using tools like Qwaya
Linkedin Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles Understanding Linkedin groups
How to do marketing on LinkedIn groups Linkedin advertising & it’s best
practices Increasing ROI from LinkedIn ads Linkedin publishing
Company pages
Adv on linkedIn
Display vs text
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
How to do marketing on Twitter
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaigns
Types of ads
Tools for twitter marketing
Twitter Advertising
Twitter Cards
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benefits of video marketing
Uploading videos on video marketing websites Using youtube for business
Developing youtube video marketing Strategy Bringing visitors from youtube
videos to your website Creating Video ADgroups
Targeting Options
Understanding Bid Strategy
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Digital Marketing Interview Questions