Affiliate Marketing Training in Bangalore


1.Digital Marketing Overview

What is marketing?

What is Digital Marketing?

 Understanding Marketing Process

 Why Digital Marketing Wins Over traditional Marketing ? Understanding Digital

Marketing Process

Increasing Visibility What is visibility? Types of visibility Examples of visibility

 Visitors Engagement

 Bringing Targeted Traffic

 Converting Traffic into Leads

Tools Needed

2.Website Design and creation

Understanding Internet

Understanding websites

Understanding domain names & domain extensions

What is web server & web hosting

Different types of web servers

Different types of websites

Based on functionality Based on purpose

Planning & Conceptualizing a Website

Booking a domain name & web hosting Adding domain name to web Server

Adding webpages & content

Adding Plugins

Building website using CMS in Class

Identifying objective of website Deciding on number of pages required Planning

for engagement options Creating blueprint of every webpage

3.SEO-Search Engine optimization

 What is SEO?

 What are search engines?

 How search engines work

 Major functions of a search engine

 What are keywords?

 Different types of keywords

 Google keyword planner tool

 Keywords research process

 Understanding keywords mix

 Google Operator: So that you can find anything on the web On page optimization

 What are primary keywords, secondary keywords and tertiary keywords?

Keywords optimization

 Content optimization & planning

 Understanding your audience for content planning

 What is the difference between keywords stuffing & keyword placement Internal


 Meta tags creation

 Creating Webpage in WordPress and WIX

 Using google webmasters tool & website verification Sitemap creation &

submission in website & webmasters How to write an optimized content

 How to write a content for article, blog and press release

 Off Page optimization

 What is Domain Authority?

 How to increase Domain Authority

 What are back links?

 Types of back links

 What is link building?

 Types of link building

 Do’s and Dont’s of link building

 Link building strategies for your business Easy link acquisition techniques

 Local SEO


 Top tools for SEO

 Monitoring SEO process

 Preparing SEO reports

 How to create SEO Strategy for your business

 Importance of domain and page authority

 How to optimize exact keywords for your business

 What is Google Panda Algorithm?

 What is Google Penguin?

 What is Google EMD Update?

 How to save your site from Google Panda, Penguin and EMD Update How to

recover your site from Panda, Penguin and EMD


4.PPC Advertising & Google adwords

Google AdWords Overview

Understanding inorganic search results Introduction to Google Adwords & PPC


Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google Adwords

account Understanding Adwords account structure

 Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns-

Search, Display, Shopping & video

Difference between search & display campaign

Understanding Adwords Algorithm

How does Adwords rank ads

Understanding Adwords algorithm (adrank) in detail with example

What is quality score

Why quality score is important

What is CTR?

Why CTR is important?

Understanding bids

Creating Search Campaigns

Types of Search Campaigns – Standard,

All features, dynamic search & product listing Google merchant center.

Creating our 1st search campaign

Doing campaign level settings Understanding location targeting

Different types of location targeting

What is bidding strategy?

Understanding different types of bid strategy



Advanced level bid strategies

Enhanced CPC


 What are flexible bidding strategies? Understanding flexible bidding strategy

Pros & Cons of different bid strategies Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our campaign Creating adgroups

Finding relevant adgroups options using tools

Creating adgroups using tool Understanding keywords

Finding relevant keywords Adding keywords in ad-group Using keyword planner

tool Understanding types of keywords Board, Phrase, exact, synonym & negative

 Examples of types of keywords Pros and cons of diff. types of keywords

 Creating ads

Understanding ad metrics

Display & destination URL

How to write a compelling ad copy Best & worst examples of ads Creating ads

Tracking Performance/Conversion

What is conversion tracking?

Why is it important

How to set up conversion tracking Adding tracking code in your website Checking

conversion stats

Optimizing Search Campaigns

How to optimize campaigns at the time of creation?

Optimizing campaign via adgroups

Importance of CTR in optimization How to increase CTR

 Importance of quality score in optimization

How to increase quality score Importance of negative keywords in optimization

Evaluating campaign stats Optimizing with conversion report Optimizing with


Optimizing performing keywords Optimizing non performing keywords How to

decrease CPC

Analyzing your competitors performance

Creating Display Campaign

Types of display campaigns- All features, Mobile app, Remarketing, Engagement

Creating 1st display campaign Difference in search & display campaign settings

Doing campaign level settings Understanding CPM bid strategy Advance settings



Understanding ads placement Creating diff. adgroups

Using display planner tool Finding relevant websites for ads placement

 Creating text ads

Creating banner ads using tools Uploading banner ads

Optimizing Display Campaign Remarketing

What is remarketing?

Setting up remarketing campaign Creating Remarketing lists Advanced Level list

creation Custom audience

5.Google Analytics

Introduction to Google Analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Google analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google analytics

Starting with Google analytics

How to set up analytics account

How to add analytics code in website

Understanding goals and conversions

How to setup goals

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to set up funnels in goals

Importance of funnels

How to integrate adwords and analytics account

Benefits of integrating adwords & analytics

Measuring performance of marketing campaigns via Google analytics What is

link tagging

How to set up link tagging

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required

  1. Social Media Marketing

What is Social Media?

Understanding the existing Social Media paradigms & psychology How social

media marketing is different than others

Forms of Internet marketing

Facebook marketing

Understanding Facebook marketing Practical session 1

Creating Facebook page Uploading contacts for invitation Exercise on fan page

wall posting

Increasing fans on fan page

How to do marketing on fan page (with examples) Fan engagement

Important apps to do fan page marketing Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising Understanding Facebook best practices

Understanding edge rank and art of engagement Practical Session 2

Creating Facebook advertising campaign Targeting in ad campaign

Payment module- CPC vs CPM vs CPA Setting up conversion tracking

Using power editor tool for adv.

Advanced Facebook advertising using tools like Qwaya

Linkedin Marketing

What is LinkedIn?

Understanding LinkedIn

Company profile vs Individual profiles Understanding Linkedin groups

How to do marketing on LinkedIn groups Linkedin advertising & it’s best

practices Increasing ROI from LinkedIn ads Linkedin publishing

Company pages

Adv on linkedIn

Display vs text

Twitter Marketing

Understanding Twitter

Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

How to do marketing on Twitter

Black hat techniques of twitter marketing

Advertising on Twitter

Creating campaigns

Types of ads

Tools for twitter marketing

Twitter Advertising

Twitter Cards

Video Marketing

Understanding Video Campaign

Creating 1st Video Campaign

Importance of video marketing

Benefits of video marketing

Uploading videos on video marketing websites Using youtube for business

Developing youtube video marketing Strategy Bringing visitors from youtube

videos to your website Creating Video ADgroups

Targeting Options

Understanding Bid Strategy

7.Mobile Marketing,SMS marketing & Email Marketing

What is email marketing?

How email works?

Challenges faced in sending bulk emails

How to over come these challenges?

Types of email marketing- Opt-in & bulk emailing

What is opt-in email marketing?

Setting up email marketing account

Best platforms to do opt-in email marketing

Setting up lists & web form

Creating a broadcast email

What are auto responders?

Setting up auto responders

How to do bulk emailing?

Best practices to send bulk emails

Tricks to land in inbox instead of spam folder

Top email marketing software’s & a glimpse of how to use them Improving ROI

with A/B testing

Digital marketing Training with Certification Providing in Akshaya Learning. Digital Marketing course in Bangalore with SEO,Email Marketing,Socail Media Marketing,Affiliate Marketing training . Akshaya Learning is the best Digital Marketing training  institute in Bangalore with 100% placement Support Provided for Students. We will provide Digital Marketing Course for beginners from Scratch to advanced Concepts in Real-time. Learn Digital Marketing  training as a fresher and build your own app.

Digital Marketing Interview Questions